About Egghead
Egghead Interactive has a unique background. Unlike most agencies, which are simply borne from other agencies, Egghead Interactive was created by people actively engaged in marketing their own products online. Indeed, we have spent over $5,000,000 of our own money marketing in some of the most competitive online spaces. During this time, we've talked to and worked with a number of advertising agencies and 'online marketing specialists' and, unfortunately, we've been continually disappointed. Too often times, these experts were focused on the wrong metrics or, worse yet, not focused on quantative results at all.
So, we hired proven online marketers and managed our own campaigns. Along the way, we've learned a lot about what works, what doesn't, and how to anticipate the difference.
We've managed multi-million dollar campaigns on every major search engine, including Google, Yahoo and MSN. We've mastered keyword analysis. We've optimized websites for some of the most competitive keywords in a given industry and successfully climbed the rankings. All the while, we've been religiously focused on generating a trackable return on investment.
Ensuring a quantifiable return on investment for a client is often a novel concept for an advertising agency. The old adage has a businessperson saying "half of my advertising budget is wasted, I just don't know which half." At Egghead Interactive, we help end that dilemma by building custom campaigns that allow you to track your return on investment.
It's a smart approach to online marketing and it's what we do.