Egghead Interactive

Pay-per-click (PPC) advertising is one of the fastest growing advertising mediums and is available to businesses of all sizes. The challenge, however, is that the PPC industry is changing as fast as it's growing. And that means you need experts to help. Egghead does not consider PPC advertising a smart way to purchase traffic. Instead, it should be treated as a way to purchase conversions (or, put another way, revenue) at a rate that is cost-effective for a business. It's one of the rare advertising mediums that allow businesses to quickly quantify results and, based on those results, adapt the campaigns to emphasize what's working.

To operate PPC campaigns rigorously, we focus on key tactics including keyword research, landing page design and testing, and multiple campaign structures across all major search engines. Egghead uses a disciplined, quantitative approach to PPC marketing that allows us to focus on delivering a positive return on investment to clients. Imagine that - advertising with a focus on ROI. Yes, we know, it's novel, but we think it makes sense.